Lead pricing options

It depends on the pricing option you choose and your trade and city. A house washing lead in Palmerston North is going to be a lot cheaper than a re-roof lead in Auckland. Under Exclusive Leads, qualified leads generally run $50 to $250 each depending on your trade and city, and under Managed Ads it's generally $50 to $150 per lead plus your own ad spend. Under Pay Per Job there's no per-lead charge at all, you pay an agreed percentage only when a lead becomes a booked job. See the full breakdown on lead generation pricing.

Yes, all three ad-based options have a one-off setup fee, agreed per trade. Exclusive Leads is generally $500 + GST, and Managed Ads starts from $1,000 + GST; Pay Per Job also has a one-off setup fee starting at $1000+GST. There's no ongoing monthly fee on top besides the agreed cost per lead.

No, there's no monthly retainer on any of our options. You pay a one-off setup fee, then only for the qualified leads, or booked jobs (depending on the price option you selected), you actually receive. What you'll pay is agreed upfront before we start, so there are no surprise costs later.

It depends on your trade, your city and how many leads you want. As a rough guide, with 5 to 50 leads a month at roughly $50 to $250 each under Exclusive Leads, monthly spend can range from a few hundred dollars up to a few thousand. Talk to us about your trade and city and we'll give you a realistic number.

Running Google Ads yourself means paying for every click whether it turns into a job or not, plus the time to build and manage campaigns. That's time you're not on the tools. Most agencies charge a monthly retainer or management fee regardless of results. With us, there's no retainer and no cost for clicks that don't convert, you only pay for the qualified leads, or booked jobs, you actually receive.

Yes, under Exclusive Leads and Pay Per Job, we only work with one business per trade, per city, so every lead from your campaign goes to you and nobody else. Managed Ads is not exclusive because it runs on your own ad account rather than a campaign and website we allocate exclusively.

Not under Exclusive Leads or Pay Per Job, we only take on one business per trade, per city, so if you're signed up for those pricing options we won't take on a direct competitor in your area for that trade. Managed Ads works differently since it runs on your own ad account rather than a shared campaign and website we exclusively allocate.

For Exclusive Leads and Pay Per Job, that spot is taken and we won't take on a second business in the same trade and city. Ask us anyway, because trades and coverage areas vary, and Managed Ads may still be available since it isn't exclusive. Get in touch and we'll tell you straight whether your area is open.

With Exclusive Leads, we fund the Google Ads and build the website plus cover all the outgoings, and every lead goes to you alone, you pay a set price per qualified lead. With Managed Ads, we run Google Ads on your own ad account and website, you pay Google directly for the clicks, and it isn't exclusive to you in your city. You still pay us per lead, but it's a lower amount given you are covering the ad spend yourself. See the full comparison.

Exclusive Leads: we fund the ads and website, you pay a set price per qualified lead, exclusive to you in your city. Pay Per Job: same setup, but you only pay an agreed percentage when a lead becomes a booked job. Managed Ads: we run ads on your own website and ad account, you pay Google directly for clicks plus us a flat fee per lead to us, and it isn't exclusive. See the side-by-side comparison.

It depends on how much risk you want to carry and whether you already have a strong website and ad account. Exclusive Leads suits most tradies who want a steady flow of inquiries without paying for advertising upfront; Pay Per Job suits those who want zero risk on marketing and are happy to share a slice of the jobs it wins; Managed Ads suits businesses with an established brand who want their own website and ad account and a lower cost per lead. Tell us your trade and city and we'll recommend one straight.

We cover the ads and website at no charge, and you pay us an agreed percentage of the invoice only when a lead turns into a booked job, if it doesn't convert, it costs you nothing. This is only available on an application basis as it involves a lot more risk on our end. We have to fully trust and believe in your ability to convert leads into paying clients.

Under Exclusive Leads and Pay Per Job, we own and host the website and ad account, built with your branding. Under Managed Ads, the website and ad account are yours, in your own name.

This would be done on a case-by-case basis. Get in touch and we can talk through what would suit you best as your business changes.

Our Google Ads campaigns are targeted at your trade and your city, so the people clicking through are already searching for that specific job in your area. We only target high intent search terms like 'concrete driveway services near me', or 'house painting company near me'. Not broad searches like 'concrete driveway options' or 'best colour to paint your house'. This ensures most of the leads that come through are highly qualified.

This is primarily done through the types of search terms we target. We only target high intent search terms like 'concrete driveway services near me', or 'house painting company near me'. Not broad searches like 'concrete driveway options' or 'best colour to paint your house'. This ensures most of the leads that come through are highly qualified. The goal is to only send you inquiries from people who are genuinely ready to get quotes for the work you do. We also have an automated dispute system that you get access to.

The leads will be sent you to either directly to your email inbox, or as phone calls to your mobile.

Within the hour ideally. Most home owners will contact a few different companies and more often than not, it's the first company to respond to them that get's the job. At the very latest it should be the same business day. Any later than that and they've almost certainly picked a competitor of yours.

No. Under Exclusive Leads and Pay Per Job, a lead goes to you and nobody else, unlike marketplaces where the same job is sent to multiple tradies to quote against each other. Managed Ads isn't exclusive in the same way since it runs on your own account, but it still isn't a shared-marketplace model.

You can dispute any lead that isn't relevant. But if it's a genuine inquiry, they just didn't end up converting into a job, that would still be billable. You won't convert every single inquiry into a job, that's just how it works.

With pay-per-lead, you only pay for the inquiries you actually receive, so your cost tracks your results. With a retainer, you pay the same fee whether the work delivers five leads or none, which puts more of the risk on you. For most tradies wanting to control cash flow, paying only for qualified leads is the lower-risk option. Virtually every tradie we talk to that has worked with an agency before complains that they didn't like having to pay a fixed monthly retainer regardless of any leads coming in or not. So we decided to fix that.

Lead marketplaces send the same job to multiple tradies, who then compete on price to win it. With Leads For Tradies, under Exclusive Leads and Pay Per Job, every lead from your campaign goes to one business per trade, per city, so you're not bidding against other tradies for the same inquiry.