5-star rated on Google

A Marketing Agency Built Specifically For Tradies

Google Ads, Meta Ads and websites for NZ tradies. No fixed monthly retainer: you pay per lead, so a slow month costs you less, not the same.

Book A Discovery Call See how it's different

$0

Monthly retainer

5–50

Leads per month

0

Lock-in contracts

the difference

a retainer doesn't care if your phone rang.

Most agencies charge the same fee every month. Busy month, dead month, same invoice. We charge per lead, so our invoice follows your work.

Typical agency retainer Leads For Tradies (pay per lead)

July

Leads2

Agency charges$1,500

We charge$200

12 months with the agency$18,000

12 months with us$11,000

Hover or tap a month. Illustrative only: a $1,500/month retainer vs $100 per lead, before any ad spend. Real lead prices depend on your trade and city.

Busy month?

More leads, more invoice. It goes up because you've got more work coming in.

Quiet month?

We're quiet with you. Not the same $1,500 for a phone that didn't ring.

Every month.

Month-to-month, no fixed term. We earn your business or you walk.

what we do

we find the homeowners.
you do the job.

01 · Google Ads

Be there the moment they search.

When a homeowner types "concrete driveway near me", they need the job done. We put you at the top of that search and send the enquiry straight to your phone.

High-intent searches only
Targeted to your service area
Every call and form tracked

02 · Meta Ads

Be the name they already know.

Facebook and Instagram ads put your work in front of local homeowners before they've started searching. When they're ready, you're the first tradie they think of.

Your real jobs, front and centre
Local homeowners only
Built-in quote forms

websites

websites built to make the phone ring.

Fast, mobile-first sites for local businesses. A one-off build from $2,000 + GST. More about websites →

Ace of HeartsDog training & pack walks · Manawatū

Visit site

Fowler Homes ManawatuCustom home builder · Palmerston North

Visit site

LockedIn ConstructionBathroom renovations · Palmerston North

Visit site

how you pay

two ways to pay.
neither has a retainer.

Google ads, Meta ads, or both, on either option. The only question is who pays for the ads.

Option 01 Free trials available

We Fund It

We pay for the ads and the website. You answer the phone and pay a set price for each qualified lead.

Ad spendWe pay it
Website & ad accountOurs, with your branding
You payA set price per qualified lead
Your cityExclusive: one client per trade
UpfrontSignup fee from $500 + GST

Suits: tradies who want leads without putting their own money into ads.

Option 02 You own everything

You Fund It

We run the ads on your ad account and website, so everything stays in your name. You pay Google or Meta for the ads, so our fee per lead is lower.

Ad spendYou pay it, direct to Google / Meta
Website & ad accountYours, in your name
You payA lower fee per lead, plus ad spend
Your cityNot exclusive
UpfrontSetup fee from $1,000 + GST

Suits: established brands who want to keep full ownership of their website and ad account.

Both options: month-to-month, no retainer, prices agreed per trade and city. COMPARE THE OPTIONS →

real results

proof, not promises.

$35.5k

of work booked on free trials in a single month. The normal lead fees would have been $1,375. They paid $0.

TradieWork bookedNormal lead feesWork per $1

AMS DecoratorsPainting & decorating

$17k

$400

$42

LockedIn ConstructionBathroom renovations · Meta Ads

$10k

$375

$26

Jack ElectricalElectrical

$5k

$300

$16

Paint AestheticsPainting

$3.5k

$300

$11

SEO

Kellow Contracting

Drone spraying · Whanganui

Ranking #1 on Google for his main keywords, so the jobs find him without paying for every click.

drone spraying whanganui

1Kellow Contracting

2

3

Case studies

Palmerston North

Concrete driveways, patios, slabs & paths

10

Qualified leads
in month 1

View case study →

Christchurch

Concrete driveways, patios, slabs & paths

10

Qualified leads
in month 1

View case study →

Palmerston North

Decks, fences & pergolas

12

Qualified leads
in month 2

View case study →

tradies we've helped

For the past 6-months Leads For Tradies have been a HUGE part in our success in providing our quality services to customers. They are a part of our team and we appreciate their hard work in providing our company leads.

I am the owner of Rowdy Builders and Tyler and Liam have been amazing with getting me leads and helping me get my name out there. They are extremely good at what they do and have got me many loyal clients now.

Leads for tradies worked well for us. One of the first leads we converted lead on to additional work. The clients were great to deal with and realistic on pricing. Would highly recommend Leads for tradies.

We were very happy with these guys service.

5-star rated on Google

trades we serve

built for the tools.

Your trade not here? Ask us. If homeowners search for it, we can deliver it.

Concrete driveway, slab and path work — **Concrete**Driveways / slabs / paths

Timber deck and pergola build — **decks**decks / pergolas

Re-roof and long-run roofing work — **roofing**re-roofs / long-run

Fence and gate installation — **fencing**fences / gates

Retaining wall and paving landscaping work — **landscaping**retaining walls / paving

Interior and exterior house painting — **painting**interior / exterior

Home renovation and extension building work — **building**renos / extensions

Digger and drainage earthworks — **earthworks**diggers / drainage

get in touch

Book a discovery call

Tell us your trade and city and we'll talk through the best way to get you more leads.

liam@leadsfortradies.co.nz

027 824 6725

We've got your message. We'll be in touch within the hour.

Oops! Something went wrong. Contact us at liam@leadsfortradies.co.nz

faqs

Frequently Asked Questions

How does pay-per-lead work?

You pay a set price for each qualified lead we send you, and nothing more. There's no monthly retainer. If we don't get you qualified leads, you don't pay. Pricing is agreed per trade and city, and the lead generation page breaks down what each option costs.

What counts as a 'qualified lead'?

A qualified lead is a genuine homeowner inquiry, a call, quote request or message, from someone in your service area looking for the type of job you do. A good example is if you're a deck builder but someone calls you up asking to stain their deck, we wouldn't charge you for that.

How much does a lead cost?

It depends on the pricing option you choose and your trade and city. A house washing lead in Palmerston North is going to be a lot cheaper than a re-roof lead in Auckland. Under We Fund It, qualified leads generally run $50 to $250 each depending on your trade and city, and under You Fund It it's generally $50 to $150 per lead plus your own ad spend. See the full breakdown on lead generation pricing.

Are free trials available?

Yes, on our We Fund It option, where we pay for the ads. Whether a trial is available depends on your trade, city and our availability. Book a discovery call and we'll tell you whether a trial is an option for you and exactly how it would work. Book a discovery call.

What happens if I don't get any leads? Do I still pay?

No. If we don't get you qualified leads, you don't pay us, that's the whole basis of pay-per-lead. There's no monthly retainer sitting there regardless of results.

Is there a contract or lock-in?

There is a contract, but it's not lock-in. Every option is a month-to-month agreement with no fixed term. We have to earn your business every month by delivering results, or you can walk away with no penalty. The only thing owing would be any outstanding qualified leads we have sent you.

Are the leads exclusive to me?

Yes, under We Fund It, we only work with one business per trade, per city, so every lead from your campaign goes to you and nobody else. You Fund It is not exclusive because it runs on your own ad account rather than a campaign and website we allocate exclusively.

What's the difference between We Fund It and You Fund It?

We Fund It: we fund the ads and website, you pay a set price per qualified lead, exclusive to you in your city. You Fund It: we run ads on your own website and ad account, so you keep ownership of everything, you pay Google or Meta directly for the ads plus a lower flat fee per lead to us, and it isn't exclusive. See the side-by-side comparison.

Which trades do you work with?

We currently work with concrete, decks and pergolas, roofing, fencing, landscaping, painting, building, earthworks, renovations, and electrical tag & test businesses. Basically if a home owner is searching for it, we can help you. See the trades we serve, or ask about yours if it's not listed.

SEE ALL FAQS →

A Marketing Agency Built Specifically For Tradies

a retainer doesn't care if your phone rang.

Busy month?

Quiet month?

Every month.

we find the homeowners.you do the job.

Be there the moment they search.

Be the name they already know.

websites built to make the phone ring.

two ways to pay.neither has a retainer.

We Fund It

You Fund It

proof, not promises.

built for the tools.

Book a discovery call

Frequently Asked Questions

we find the homeowners.
you do the job.

two ways to pay.
neither has a retainer.