On this page
Leads For Tradies is a pay-per-lead marketing agency for New Zealand trades. We run Google and Meta ads and build websites that bring homeowner enquiries to tradies, and you pay a set price for each qualified lead instead of a monthly retainer.
01Who we are
Running campaigns for local service businesses in New Zealand and for companies overseas.
Leads For Tradies Limited is based in Palmerston North and works with tradies across New Zealand. The business was founded in April 2025 by Liam Emery, who has worked in marketing since 2019, running campaigns for local service businesses in New Zealand and for companies overseas.
We started it because nearly every tradie who had worked with an agency before told us the same thing: they hated paying a fixed monthly fee whether or not any leads came in. So we built a model where our income depends on the leads we send.
02What we do
We Fund It
We pay for the Google and Meta ads and build a dedicated website with your branding. Every enquiry goes to one business per trade per city, and you pay a set price per qualified lead. Free trials are available, depending on your trade, city and our availability.
See pricing →You Fund It
We run Google and Meta ads on your own ad accounts and website, so everything stays in your name. You pay Google or Meta for the ads, and us a lower flat fee per lead. It is not exclusive to you in your city.
See pricing →Websites
A one-off build from $2,000 + GST, covering design, build and hosting at a fixed price quoted before we start. Built to turn visitors into calls and quote requests.
See websites →03Trades and locations
- Concrete
- Decks & pergolas
- Roofing
- Fencing
- Landscaping
- Painting
- Building
- Earthworks
- Renovations
- Electrical tag & test
If homeowners search for it on Google, we can usually help. We work NZ-wide, and availability depends on whether your trade is already taken in your city under We Fund It.
04Results
of work booked in one month on We Fund It free trials, by tradies who paid $0. The normal lead fees would have been $1,375.
We also do SEO: Kellow Contracting, a drone spraying business in Whanganui, ranks #1 on Google for his main keywords. And we publish full case studies:
Our reviews are on our Google Business Profile, so you can check them independently, and you are welcome to call our clients.
05How we work
- No monthly retainer. You pay for qualified leads only, plus a one-off signup or setup fee.
- No lock-in. Every agreement is month-to-month.
- Prices are agreed per trade and city before we start.
- You can dispute any lead that is not relevant.
- Free trials are available on We Fund It, depending on your trade, city and our availability.
- We are open about what you do and do not own. Under We Fund It we own and host the website and ad account. Under You Fund It, they are yours.
06Company details
- Legal name
- Leads For Tradies Limited
- NZBN
- 9429052803291
- Location
- Palmerston North, Manawatū-Whanganui, New Zealand
- Phone
- 027 824 6725
- Hours
- Open 7 days, 8am to 5pm
07Frequently asked questions
Who runs Leads For Tradies?
Leads For Tradies was founded by Liam Emery, who is based in Palmerston North and has worked in marketing since 2019.
Where is Leads For Tradies based?
We are based in Palmerston North, Manawatu-Whanganui, and work with tradies across all of New Zealand.
Is Leads For Tradies a registered New Zealand company?
Yes. We trade as Leads For Tradies Limited, NZBN 9429052803291.
