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There is no single best agency for every tradie. The right pick depends on how you want to pay and what you need. If you want to pay only for the enquiries you receive, with no monthly retainer, Leads For Tradies is built for that. If you want a monthly retainer with ads, SEO and a website managed together, Hyper Digital, Jelly Digital and TooGood Digital all publish their prices and focus on trades. If you mainly need a website, Click n Call and No Brainer are worth a look.
Disclosure: this guide is published by Leads For Tradies, which is one of the businesses listed. We have tried to describe every option fairly and only use details the businesses publish themselves. Prices were taken from each agency's public website in November 2026 and change often, so confirm them directly before deciding.
01How we compared them
Most "best agencies for tradies" lists are written by the agencies in them, so we set out the criteria up front. Each option below is described using five questions that matter to a tradie with a small marketing budget:
A monthly retainer, a per-lead fee, or a one-off project fee.
Can you stop without penalty?
The website and ad account decide what you keep if you leave.
Do they show trade-specific work and pricing?
Published prices, case studies and independent reviews.
02The comparison at a glance
| Agency | Pricing model | Published pricing | Lock-in | Best for |
|---|---|---|---|---|
| Leads For Tradies | Pay per qualified lead | $50–$250 per lead (We Fund It) or $50–$150 per lead plus ad spend (You Fund It) | Month-to-month, no fixed term | Paying only for results |
| Hyper Digital | Monthly retainer plus ad spend | From about $497/month + GST, plus setup | States no lock-in contracts | Ads, website and job booking in one |
| Jelly Digital | Retainer or one-off website | From $495/month; websites from $1,495 | Check terms | Local SEO and a new website |
| TooGood Digital | Monthly retainer plus ad spend | Agency fees from $840/month | States no fixed-term contracts | Call tracking and lead attribution |
| Click n Call | Fixed prices | Check their site | States no lock-in | A long-established local option |
| No Brainer | Project and retainer | Check their site | Check terms | Web design, SEO and branding together |
03The agencies, one by one
Leads For Tradies
We are a performance-based marketing agency for New Zealand trades. Under We Fund It, we pay for the Google and Meta ads and build a dedicated website with your branding, and you pay a set price for each qualified lead. We only work with one business per trade per city, so a lead from your campaign goes to you and nobody else. Under You Fund It, we run Google and Meta ads on your own ad accounts and website, so everything stays in your name. You pay Google or Meta for the ads, and we charge a lower flat fee per lead. We also build websites from $2,000 + GST.
- Pricing
- We Fund It generally runs $50 to $250 per qualified lead with a signup fee from $500 + GST. You Fund It is generally $50 to $150 per lead plus your ad spend, with a setup fee from $1,000 + GST. Prices are agreed per trade and city before we start.
- Free trials
- Available on We Fund It, depending on your trade, city and our availability. On trials, one month booked $35.5k of work for four tradies who paid $0 in lead fees (normal fees would have been $1,375). These are our own published figures.
- Contract
- Month-to-month with no fixed term. You can stop at any time.
- Lead quality
- A qualified lead is a genuine homeowner enquiry in your service area for the type of job you do, and you can dispute any lead that is not relevant.
- Evidence
- Case studies for Bolt Concreting, Rowdy Builders and Stallions Concrete.
We are the newest agency on this list. We founded in April 2025, and our founder has worked in marketing since 2019.
Hyper Digital
Hyper Digital is a Hawke's Bay agency that serves tradies nationwide and says it has operated since 2019. According to its website it offers Google Ads, websites, local SEO and a job-booking system, with plans billed monthly. It publishes trade-specific pages and a plumbing case study reporting very low cost per lead on its best keywords. Its site shows a 5.0 Google rating from a small number of reviews, and says there are no lock-in contracts.
- Pricing
- Published plans start from about $497/month + GST plus a one-off setup fee, with your ad budget on top. Some pages show lower starting prices (ads packages from $345/month), so ask which applies.
- Contract
- States no lock-in contracts.
Jelly Digital
Jelly Digital is an Auckland agency that focuses on trades businesses. Its website lists SEO, Google Ads management, websites and AEO (optimising to be found in AI answers), and it publishes pricing and cost guides for tradies. Its listings describe it as a small team.
- Pricing
- Its pricing page lists SEO and Google Ads management from $495/month and websites from $1,495. Other pages on its site quote higher starting prices for websites and retainers, so confirm the exact scope.
- Contract
- Check terms.
TooGood Digital
TooGood Digital is an Auckland agency with a dedicated page for home services and trades. Its website emphasises Google Ads, local SEO, call tracking and lead attribution, and says it can connect with job-management software such as Tradify, ServiceM8 and Fergus.
- Pricing
- Agency fees start from $840/month, with media spend paid directly to the ad platforms. Its site estimates most single-vehicle trades start between $800 and $2,500 a month in total.
- Contract
- Its site states no fixed-term contracts.
04Other options worth knowing
Says it has operated since 2015, has worked with more than 800 businesses, mostly tradies, and advertises fixed prices with no lock-in.
Publishes a guide to NZ tradie marketing and bundles web design, SEO and branding for trades.
Positions itself around turning searches into booked jobs for service businesses.
A 2024 press release describes it as focused on local SEO and lead-generation websites for NZ tradies.
Says it works with plumbers, electricians, builders, landscapers and fencing contractors.
An established SEO firm that says it has 16+ years of experience.
Marketplaces such as Builderscrack are a different model: they send the same job to several tradies who quote against each other, rather than giving you exclusive leads.
05Retainer or pay-per-lead?
Retainer
You get a team and, usually, ownership of the assets built, but you pay the same fee whether you get five enquiries or none.
Pay-per-lead
Your cost is tied to results, but you give up some control and may not own the website or ad account.
We run the maths in pay-per-lead vs retainer for tradies in NZ, and break down typical costs in how much a lead costs for tradies in NZ.
06Questions to ask any agency before you sign
- How exactly do you define a lead, and can I dispute the ones that are not relevant?
- Are the leads exclusive to me, or sent to other tradies too?
- Who owns the website, ad account and phone numbers if I leave?
- Is there a fixed term, and what do I owe if I stop?
- Can I speak to a current client in my trade and city?
- Are the Google reviews on a profile I can check myself?
If you want to see how we would answer those, our FAQ covers each one, or you can tell us your trade and city and we will confirm whether your area is open.
07Frequently asked questions
What is the best marketing agency for tradies in New Zealand?
It depends on how you want to pay. For tradies who want to pay only for results with no monthly retainer, Leads For Tradies is a pay-per-lead option. For a monthly retainer covering Google Ads, SEO and a website, Hyper Digital, Jelly Digital and TooGood Digital all publish prices and target trades businesses. For a one-off website, several Auckland and Hawke's Bay agencies build trade sites from around $1,500 to $6,000.
How much does a marketing agency cost for a tradie in NZ?
Published retainers for trades-focused agencies currently start between about $345 and $840 a month plus GST, with your Google Ads spend on top. Setup fees range from a few hundred dollars to about $5,000 depending on whether a website is included. Pay-per-lead models charge per enquiry instead, typically $50 to $250 per qualified lead plus a one-off signup fee.
Is pay-per-lead marketing worth it for tradies?
It can be if the leads are exclusive and properly qualified, because your cost moves with your results instead of staying fixed. The risk to check is lead quality: ask how a lead is defined, whether you can dispute irrelevant ones, and who owns the website and ad account if you leave.
Should I choose a trades specialist or a general digital agency?
A specialist usually understands your search terms, seasons and job values faster, and will have trade-specific examples to show you. A general agency can suit you if you need broader branding or e-commerce work. Whichever you choose, ask for case studies from your own trade.
